YEAR:
2013
LOCATION:
Regent Street
London
STATUS:
COMPLETED
About the Project
The Snow Storm – Karen Millen’s Christmas Window display is our second installation at the Regent Street flagship store and is a continuation of The Magic Garden.
“Karen Millen’s current window on Regent Street is very beautiful and almost ethereal. Although it may not be the boldest of windows, it does not need to be, as it has been executed exceptionally well with real skill and craftsmanship. The forms and shapes that have been created with this installation are incredible and work brilliantly with the subtlety of the mannequins. An exceptional window from the Karen Millen brand.” Jodie Oram – www.retailstorewindows.com
“This effortlessly subtle festive window display is made up of swooping polypropylene origami structures that create a real high-impact showcase. These dynamic art pieces enrapture the sophisticated mannequins that feature in the window display. A minimal, monochrome space that allows light to create drama and impact.” Design4Retail
“KarenMillen ‘s festive window displays feature a floating installation with a geometric, modern feel” www.retail-focus.co.uk
“Mamou-Mani Architects employed a minimalistic approach that plays of the light and whimsical nature of the season with folded forms that encircle the mannequins like a burst of snowy wind.” http://ADONEmagazine.com
The Concept
It is made of polypropylene “Miura-Ori” origami strips flowing through the store. Each of the 8 windows is a framed composition using the constraints and variations of the material and folds as well as the posture of the mannequins to create a sense of lightness, beauty and magic.
“Strong, modern, high impact, nice and simple and not too Christmassy. I recognised your touch!” Andrew Hardy, Visual Merchandising Consultant
Know more about the Project
TEAM
Mamou-Mani Ltd. – Arthur Mamou-Mani
Client – Karen Millen
Collaborators
Kate Rider, Ed Grainge, Henry Turner, John Konings, Paul Thorpe
Special Thanks
Guan Lee