YEAR:
2022 – 2024
LOCATION:
Fortnum & Mason
LONDON
STATUS:
COMPLETED
About the Project
Mamou-Mani was entrusted with redesigning the prestigious Fortnum & Mason Food and Drink Awards. The design represents a contemporary twist on the brand’s traditional craftsmanship, with the fabrication expertly managed by Fab.Pub using 3D printing technology.
Materials & Sustainability
The awards are 3D-printed by Fab.Pub using PLA bioplastic, a material composed of fermented sugars and wood. PLA is an eco-friendly alternative to conventional plastics. This ensures the awards are both striking and environmentally conscious.
Fabrication Process
While Mamou-Mani led the design, Fab.Pub oversaw the fabrication process. Using advanced 3D printing, Fab.Pub realised the intricate woven textures designed by Mamou-Mani, achieving precision and excellence. The parametric design allowed for the creation of complex, repeating patterns, enhancing both aesthetic value and structural integrity.
Symbolism and Impact
The Fortnum & Mason Award is more than just an accolade; it symbolizes the innovative fusion of tradition and modernity. Designed by Mamou-Mani and fabricated by Fab.Pub, it stands as a testament to how biomaterials, such as those derived from sugars, can be transformed into something precious, sustainable, and celebratory.
The Concept
The award, designed by Mamou-Mani, draws inspiration from Fortnum & Mason’s iconic wicker hamper. The form features an array of champagne flutes, symbolising celebration. These flutes are decorated with a finely detailed woven texture, created through parametric design. This design approach marries the brand’s heritage with a modern and sustainable interpretation.
TEAM
Mamou-Mani Ltd.
Arthur Mamou-Mani, James Cheung, Fun Yuen
Client
Fortnum & Mason
Fab.Pub Ltd.