THE MAGIC GARDEN – KAREN MILLEN

THE MAGIC GARDEN – KAREN MILLEN

 THE MAGIC GARDEN – KAREN MILLEN – REGENT STREET WINDOWS PROJECT

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The Magic Garden is finalist at the A+ Architizer Award!! More Info Here.

‘The Magic Garden’ installation by Mamou-Mani is part of the Regent Street Windows Project 2013 organized by the Royal Institute of British Architects (RIBA). It has been designed to animate and seamlessly link all the windows of the store with one beautiful, fluid and surreal landscape. With the help of both digital and physical techniques, the architect used a smocking pattern to shape light-diffusing polyamide mesh fabric to maximise its structural qualities and interact with the mannequins . The result reflects the precision of both tailoring and architecture as well as the colour and lightness of the Karen Millen SS13 collection.

 “The ultimate wrap dress”  The Evening Standard

“We Love…”  The Independent

“An illuminated scene which draws passers-by into the store like Alice down the rabbit hole.”  WAN – World Architecture News

“There is something extraordinary to be seen on London’s ultra-luxury boulevard” Deutsche Well

‘”The collaboration has been really successful, since it was installed there has been a significant increase in sales.”  Gemma  Metheringham, Managing Director

 

VIDEOS

PROJECT

CLIENT
KAREN MILLEN FASHIONS LTD

DATE
APRIL-MAY 2013

LOCATION
REGENT ST, LONDON

TEAM
Mamou-Mani Architects

ARCHITECT
Arthur Mamou-Mani

LEAD COLLABORATOR
Jack Munro

COLLABORATORS
Savvas Havatzias, Madeeha Maham, Megan Sadler, Heloise Delegue, Anna Rootes

SUPPLIERS
Baltex Fabrics, Hamar Acrylics

SOFTWARE
Rhinoceros 5, Grasshopper, Kangaroo, Hoopsnake

THANKS
Antonia Faust, Nicky Melbourne, Guan Lee, Toby Burgess, Simply Rhino, Daniel Piker, Sarah Shuttleworth, Dan Dodds, Andrei Jippa, Jessica Beagleman, Adam Holloway, Stephanie Holloway, Timothee Tan, Christina Leung, Philip Hurrel, Christopher Mount, Michael Clarke, Jacob Alsop, Nick Chung

 

 

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