LOCATION REGENT ST, LONDON
CLIENT KAREN MILLEN
Mamou-Mani – Arthur Mamou-Mani
Jack Munro, Savvas Havatzias, Madeeha Maham, Megan Sadler, Heloise Delegue, Anna Rootes, Antonia Faust, Nicky Melbourne, Guan Lee, Toby Burgess, Simply Rhino, Daniel Piker, Sarah Shuttleworth, Dan Dodds, Andrei Jippa, Jessica Beagleman, Adam Holloway, Stephanie Holloway, Timothee Tan, Christina Leung, Philip Hurrel, Christopher Mount, Michael Clarke, Jacob Alsop, Nick Chung
The Magic Garden is finalist at the A+ Architizer Award!! More Info Here.
With the help of both digital and physical techniques, the architect used a smocking pattern to shape light-diffusing polyamide mesh fabric to maximise its structural qualities and interact with the mannequins . The result reflects the precision of both tailoring and architecture as well as the colour and lightness of the Karen Millen SS13 collection.
“The ultimate wrap dress” The Evening Standard
“We Love…” The Independent
“An illuminated scene which draws passers-by into the store like Alice down the rabbit hole.” WAN – World Architecture News
‘”The collaboration has been really successful, since it was installed there has been a significant increase in sales.” Gemma Metheringham, Managing Director